Third-Party Fundraisers

About Third-Party Fundraisers

We encourage you to be creative and organize your own fundraising event and donate the proceeds to Priority Wellness Campaign! These types of events are sometimes called third-party fundraisers. They are an effective, fun and efficient way to improve the lives of first responders impacted by mental health struggles.

Whether it’s a bowl-a-thon, a cross-country hike or a wine-tasting event in your home, the key is to choose an event you can get excited about. This will look a little different for each person, but we’re here to help bring your ideas to life and give you the tools to be successful.

General Guidelines

  • Third-party events should be approved by PWC at least two weeks prior to the event.
  • PWC will not be bound by any agreements, not in writing and agreed upon prior to the fundraising event(s), promotion or activities.
  • Approved third-party fundraising events must be referred to as "benefitting Priority Wellness Campaign". They may not be represented as "sponsored by, "conducted on behalf" or any similar terminology.
  • PWC prohibits events or promotions involving the promotion or support of a political party or candidate or that appear to endorse any lobbying or political activity.
  • PWC prohibits direct solicitation (including but not limited to door-to-door canvassing and telemarketing.)
  • PWC cannot promote your event in our e-newsletter or other correspondence.
  • Unless your organization is a registered non-profit entity, donations made to it are not tax deductible.

Logo Usage

  • Any use of the PWC name, logo or visual representation of PWC must be approved by GGUW prior to the fundraising event or promotion.
  • Materials, including but not limited to press releases, public service announcements, electronic marketing, posters, brochures, flyers, and tickets must be approved by PWC prior to printing or going live via the Internet including but not limited to websites, social media channels, virtual event platforms, and videos.
  • You can download the PWC vertical stacked logo here and the PWC horizontal logo here.

To "tag" PWC in social media see the following:

Facebook: Priority Wellness Campaign
Instagram: @prioritywellnesscampaign
Twitter: @pw_c
TikTok: @prioritywellnesscampagin

Finance and Tax Rules:

  • PWC has no fiduciary responsibility for your event(s) and no liability for event or execution including promotion, set-up, staffing or the collection and management of funds raised in connection with events or promotion.
  • PWC will not solicit sponsors or auction items for your fundraising event - and will not provide any donor or volunteer contact information, mailing lists, press contacts or formal advertising (aside from sharing social media posts).
  • PWC will not be responsible for expenses in connection with third-party fundraisers except if there is a written agreement to the contrary agreed and signed by both parties.
  • PWC will receive only the final net donations from the proceeds of the event(s). Under no circumstances will third-party event(s) revenue and expenses flow through the PWC accounts.

     NOTE: Only individual donors who have written checks or processed online donations directly to PWC will receive an official acknowledgment from PWC.

  • A bank, other deposit or transaction account in the name of PWC cannot be established by a third-party organizer or volunteers. If payments are made to the organizer and/or volunteers and the event organizer/volunteers are not an IRS-qualified entity, then those payments will not be deductible for income tax purposes.

Liability and Cancellation:

  • The third-party fundraiser, organizer and all of their employees, contractors, agents and volunteers shall obey all federal, state and local laws and regulations relating to promoting and conducting their event(s), including fundraising rules and regulations.
  • The third-party fundraiser organizer and all of their employees, contractors, agents and volunteers will determine the extent of and obtain its own liability insurance for the vent sufficient to cover any claim that may arise out of the event.  PWC will not provide liability insurance to anyone regardless of circumstances. The third-party event organizer shall indemnify, defend and hold PWC harmless from and against any and all claims, actions, proceedings, losses damages, costs, fees, attorney fees, expenses and liabilities arising from or relating to events or fundraising activities planned and or conduct.
  • The third-party fundraiser will obtain all permits and/or licenses necessary for fundraising and the hosting of raffles and to games of chance.

While it may seem silly that we have a list of rules, it is very important to us that all finance and local rules are followed in connection to any money given to our organization. Though we are a small non-profit, we are bound by the same rules and regualtions as any non-profit organization and we will not risk the chance of having our 501 (c)(3) status revoked due to the intentional or unintentional wrong-doing of those raising money fo us. With any questions, please email


Please take a second and review our Third-Party Fundraiser Policy